Effect of Logistic Support on Marketing Performance for Competitive Advantage

An increasingly competitive business environment encourages high levels of competition and has a strong impact on marketing performance. Marketing performance plays an important role in growth. Studies have been carried out by number researchers involving various variables including logistical support the advantage company. The can identify as benchmark to remain competitive. purpose this study is examine analyze effect logistics advantage, test performance, through company's research method used quantitative approach using 25 samples consisting staff, supervisors, company managers under study. results indicate that there positive significant direct indirect advantage.